Discuss the Marketing Environment

The Marketing surroundings consists of a complex set of interacting forces and influences outback(a) the foodstuffing section of an organization. The Marketing surround affects the organizations ability to plant and maintain mutu tout ensemble(a)y just relationships with its draw a bead on customers. Through sodding(a) monitoring its Marketing Environment a company essential be able to anticipate change and act in a pro active way rather than pass it to a reactive reaction. It mustiness also keep up to date by realizing any effective changing forces. It does this by monitoring SWOT i.e. Strengths, Weaknesses, Opportunities and Threats. Obviously necessitateing to maximize on Strengths and Opportunities and quench Weaknesses and Threats. Marketers must use marketing intelligence and market look when monitoring the Marketing Environment. The Marketing Environment puke be divided into two main categories; the small and the big Environment. The Micro Environm ent This can also be divided. Internal Environment and Forces close to the organization. The Internal Environment. This consists of crest Management and Other departments. The proceed management is responsible for setting the organizations overall mission, objectives, strategies and policies to guide all the organizations departments and employees. The success of the company is dependant on the competence of the make managers. Other departments must co-ordinate their causal agents as to maximize electric potential and stave off conflicts.

The smoother the departments work together the break down the overall answer is going to be. All employees should realize the impressive ness of being market-orientated and of deliv! ering customer satisfaction. Forces close to the organization. This consists of Competitors, Marketing Intermediaries, Suppliers of resources, Customers and Publics. Competitors: must digest superior lever & satisfaction than their competitors and make it astray known end-to-end the target market. Companies must make an effort to attract their target customers and retain them by delivering customer satisfaction. These companies must watch their competitors closely... If you want to get a full essay, sight it on our website: OrderEssay.net

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